Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.įor Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. The social network’s audience reach is projected to be 75.79 percent by 2027.Īs of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Facebook’s penetration rate for the United States in 2022 was 71.43 percent, up from 70 percent in 2020. When compared with the number of daily active users in the second quarter of 2022, the platform has gained around 96 million users. During the third quarter of 2023, the number of daily active users on Facebook reached 2.08 billion, a minor increase on the previous quarter.
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